Printz Board, the musical director for The Black Eyed Peas, welcomes us into his self-proclaimed “lab” to witness him creating a song from scratch. In this eye-opening look at the creative process Printz begins like we all do: File — New. After glancing around the random technology on his desk he settles on an arbitrary title: Rewind. And in a matter of minutes he has built up a catchy song sketch with a hook you’re sure to find you self singing after seeing this.
If you’ve ever found yourself singing nonsense words while trying to come up with a lyric, air drumming to figure out how to program a fill, or meandering through presets until inspiration strikes then you’ll definitely want to check this video out. You’ll see you’re not alone. We kinda all do that stuff.
Kudos to Printz for walking the tightrope without a safety net live on camera. Writing a catchy pop song in minutes is no easy feat.